Hi! Let me introduce myself, Raquel Tulk, founder and CEO of Viita.

I don’t always put myself in the forefront, but I want you to know how important you are to me and how hard our entire team has been working to offer you the best possible product.

Want to hear how it all started? My idea to create underwear originated during a family dinner. My aunt, an outgoing and unapologetic gynecologist started a conversation about the growing number of women seeking help for their light bladder leakage. It seems we have this idea that LBL only happens to a woman of a certain age. But in reality, it is a condition that affects women of all ages and backgrounds.

The only solutions offered to them? Ugly disposable diapers and harsh hormonal medication. I was appalled!

Following that night, I became completely obsessed at finding an alternative solution to the current market products, and I did! The technology you see in our underwear today is a dedication of 2 years working alongside the best textile experts and underwear specialists. Today our underwear has evolved into being not only a solution for LBL but for your period and everyday moisture and sweat (we have all been there!).

What I want to say to all the women out there dealing with these issues? Not to ignore it. That it is not a problem, it is part of life. Being a woman is not easy, especially in this day and age. We gain weight in places we don’t want to, we sweat in places we don’t want to and now we have to deal with leaking in places we don’t want to all while being bombarded with social media images of unrealistic looking models making us think we need to act and look a certain way.

I want to tell all of you that I am by your side, I want to help you walk with your head held high. I want to assure you that I am trying my hardest, that I am on YOUR team.

You are more than a customer buying more than just a pair of underwear.

Happy to have you be part of our Viita family!

Raquel

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